The difference between a successful direct marketing campaign and an ineffective direct marketing is in the quality of the marketing list and knowing which marketing method best suits your marketing needs.
Mailing Lists
used by businesses to send their marketing material to, as part of a direct mail campaign. Mailing lists include company name, contact name (when available), address and industry classification (SIC and/or NAICS Codes). Further selections such as job title, number of employees, revenue, credit rating can be added.
Telephone Lists
used by businesses as part of an outbound telemarketing campaign. Telemarketing lists include company name, contact name (when available), telephone number, address and industry classification (SIC and/or NAICS Codes). Further selections such as job title, number of employees, revenue, credit rating can be added.
Email Lists
used by businesses to send their digital marketing material to, as part of an email campaign. Email lists include company name, contact name (when available), email address and industry classification (SIC and/or NAICS Codes).
There are two options for email lists: list owner deployed email lists and released email lists.
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List owner deployed email lists
The list owner sends your marketing message on your behalf using their own email servers. The list owner will provide reports detailing how many opens and clicks your message received.
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Released email lists
you send your marketing message our yourself to the email addresses on the email list,using email software. Make sure your software will allow you to use 3rd party purchased email lists.
Business Lists
includes all sectors of the marketplace, from small business to corporate giants. Can be classified using SIC or NAICS codes. Business lists may be selected by employee size, revenue, job title, area of responsibility, etc.
Consumer Lists
includes over 250 million consumers at over 135 million addresses worldwide. Consumer lists may be selected by location, behavior and interests, activities, demographics (age, income, gender, ethnicity), etc
Things to consider when ordering a direct marketing list …
- Who do you want to reach? consumers? businesses?
- How do you want to reach your audience? direct mail? telemarketing? e-mail?
- What are you trying to promote?
- Where are you trying to reach? What’s the geography involved?
- When do you want your message to go out and how frequently?